There are many, many listicles on the internet telling you how to write case studies. I’ve even written some of them. But what shouldn’t you do? Let’s have a look.
1. Make it unreadable.
Brevity is the very soul of readability, of course, but even more important than this how the text engages the reader. Ask yourself this: “If I knew nothing about this subject, how interesting would I find this?” If the answer is “Not very”, you should ring us.
2. Not know what you’re talking about.
Nothing is more readily detectable than a lack of knowledge around the subject matter. Maybe you were asked to write a case study by your boss, and you’ve never done it before. Maybe you weren’t around when the events in the case study happened. Maybe all sorts of things. You need to think like a detective: with a nod to Dragnet, we want “Just the facts, ma’am”. Force people to talk to you. Demand the relevant documents. Spend an hour reading up on the subject. You might not become an expert, but you’ll learn enough to write 500 words on something. Not that I do that, you understand. No.
3. Miss bits out.
If you’re in a rush, or you never had much time to write a case study in the first place, a common error involves omitting a key piece of information, like the outcome or impact. Ensure you have a beginning, a middle and an end, and that you’ve covered the challenge, solution and outcome and the who, what, when, where and why.
4.Write for the wrong audience.
If a prospective client is reading your case study as part of a proposal, will they recognise how you can help them? Are you aiming the case study at journalists to generate press? Are you planning to use it for learning? Make sure it speaks to your audience, and that they can relate to it.
Our team here at Case Study Ninja can help you get the best out of your content – contact us for further details.