Simon Boorman talks about how case studies can help you differentiate yourself in the market, and help you win more work.
I'd just like to say a bit about why case studies interest me.
I've been a sales person all my working life, and when I approach clients I want to have a different conversation from all my competitors.
One of the most powerful ways to differentiate yourself is the ability to tell your story in a concise format. Putting together all the factors that help your target audience make a decision.
I want to have a conversation that involves:
Now I believe that case studies are the best way to achieve this kind of conversation and that's what excites me about Case Study Ninja.