How can Case Studies help you differentiate from your competitors?

How can case studies help you differentiate from your ccompetitors? from Case Study Ninja on Vimeo.

Simon Boorman talks about how case studies can help you differentiate yourself in the market, and help you win more work.


Transcript:


I'd just like to say a bit about why case studies interest me. 


I've been a sales person all my working life, and when I approach clients I want to have a different conversation from all my competitors.  

One of the most powerful ways to differentiate yourself is the ability to tell your story in a concise format. Putting together all the factors that help your target audience make a decision. 


I want to have a conversation that involves: 




Now I believe that case studies are the best way to achieve this kind of conversation and that's what excites me about Case Study Ninja. 



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