The top three types of content that drive B2B leads and revenue

DemandWave's 6th Annual State of B2B Marketing Report has been released, and it makes interesting reading for business development professionals.

The top three types of content for driving B2B leads and revenue in the USA are white papers, webinars and case studies. The appeal of these types of content is in how they demonstrate expertise and showcase successful project delivery and product benefits.

It reflects the current trend for moving away from wild sales claims towards authentic evidence of experience, knowledge and track record. 

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