Brainstorm Integrated Marketing (Brainstorm) are a boutique, full-service, strategic marketing company who offer ‘big company’ experience without the big company fees.
Their unique approach was essential in developing a full rebranding strategy for South African fruit logistics company GoGlobal Group (GoGlobal).
Brainstorm has worked with GoGlobal (formerly GoReefers) since the early days of the company. Having fared extremely well under Brainstorm’s initial messaging of “It’s the way we think that makes us the best”, GoGlobal needed a brand refresh to align their disparate set of brands, and emphasise their market leading history of innovation.
The challenge for Brainstorm was to produce a repositioning strategy to clarify GoGlobal’s status in the marketplace, deepen their customer engagement and bring successful brand cohesion to their multiple business divisions.
The challenge for GoGlobal, and ultimately the success of the project, was to embrace a complete overhaul and commit to the time and resources required to implement the changes.
The incredible launch event of the new brand, GoGlobal, left no doubt that the ‘go in or go home’ attitude proposed by Brainstorm had been fully adopted and that the GoGlobal brand was the perfect vehicle to take this logistics business forward on the next leg of their journey.
How one county’s local campaigners changed the narrative reported by the media after forming a mutual to take over management of local library services.
The future for Suffolk’s libraries looked bleak in 2011 when Suffolk County Council’s review indicated 29 out of 44 libraries might close to meet Government budget cuts.
The answer emerged by engaging local campaigners, who protested against library closures, to keep the libraries open. Nearly 40,000 people across Suffolk replied, inspiring the creation of a new body to manage and deliver library services.
In 2012 Suffolk Libraries Industrial and Provident Society (‘Suffolk Libraries’ or ‘IPS’) was formed, and by August, the whole service transferred into its care.
Since forming a mutual body to take over delivery of library services from the county council, Suffolk Libraries has developed a digital marketing strategy to increase interaction with customers outside the library walls.
They created a dedicated web team, linking closely with Suffolk Libraries’ Communications and Customer Services teams, to respond to users’ online needs.
The first challenge after transferring the service was to launch its own website.
The UK equine market is an incredibly dynamic and developing industry, The British Horse Society estimate that 6% of the UK population have ridden a horse in the last year with the equestrian industry thought to be worth around £3.3 billion annually.
Sovereign Horseboxes are a top tier UK manufacturer of bespoke luxury horseboxes, bringing together cutting-edge innovation, increased functionality and a genuine passion for the Equestrian industry.
Each horsebox is meticulously handcrafted to meet each of the customer’s requirements, and their friendly and professional customer service is a hallmark of their service.
Our latest case study aboard the luxury ‘My Mosaique’ yacht, analyses the performance of the XCommNet internet bonding service in an environment where many internet providers find it difficult to perform and achieve their optimum output.
This case study highlights not only the performance of XCommNet throughout this project, but also its adaptability and flexibility to perform in challenging circumstances.
The My Mosaique yacht required fast and secure internet to ensure smooth operation during business meetings and discussions at a leading international corporate event and the below report provides a detailed overview into how XCommNet achieved this.
They needed a new website with a look and feel that did justice to the quality of their content. The existing WordPress site was slow and painful to use due to conflicting plug-ins.
British Boxing News has a rich archive of blog posts, so it was critical to accurately migrate these posts to the new site.
Kye Etherton of Sugar Cube Productions wrote a custom importer to run an overnight migration of 1500 WordPress blog posts from the XML files.
An image accompanies each blog post. Ensuring that the associated images were re-sized correctly was detailed work which the Sugar Cube team delivered efficiently and to time.
Along with blog posts, the new site features improved design, embedded video, a Twitter feed and social sharing. Sugar Cube also provide hosting and ongoing support.
Tim Rickson of TR Sports Agency is delighted with the improved site, which re-launched in November 2016.
One of the biggest challenges for Software as a Service (SAAS) companies is customer acquisition.
Connecting with potential customers is a resource-intensive process. Sales teams need to focus their effort on identifying and nurturing the leads that are most likely to convert.
Geckoboard were able to discover non-obvious leads and work through fewer, higher quality Marketing Qualified Leads (MQLs) faster.
As a result, Sales Accepted Leads (SALS) increased by 85%.
Phone hacking is a growing issue for companies that deal with confidential information, as demonstrated by the numerous press stories on the topic.
One private financial services company chose to take proactive action before they became the next headline.
They wanted their staff to be able to hold sensitive conversations about strategic products and issues without having to worry about the risks of phone hacking.
In particular, they were concerned that phone hackers could sell their confidential data to competitors.
Business Rocks is an international tech, music and investment conference. In 2016 the event brought together 2000 founders, business leaders, VCs, journalists and community shapers from across the world to create a totally unique event. The event saw:
The event’s mission is to bring the biggest speakers in world tech to Manchester, UK and unite global tech clusters in the city.
The event builds international partnerships with universities, schools and libraries to stream the talks from the conference and spread the education to India, Africa and beyond.