When Weatherbys Bank needed support within a major systems change project, Sarah from Bubble Business was hired because of her thoroughbred and horse racing industry knowledge, and her ability to streamline complex operations into simple steps. The organisation-wide systems change programme required a focused project team. Sarah was tasked with delivering six outcomes for one specific internal interface: Business analysis to identify requirements and recommend changes to process. Support for software development phases – to ensure alignment with planned changes. Test cycle support – including systems, user acceptance and latest software release checks. Support for the live implementation date – with weekly reporting to directors and senior management. Written documentation to define and embed the revised processes. Training sessions to support internal staff dealing with new processes; overview sessions for decision makers, and a handover to a permanent member of the team.
Pricing competition is fierce for TV, broadband and mobile service providers. To attract new customers, BT wanted to build exclusive offers for affiliate marketing networks, without cannibalising sales in other marketing channels. Partners like Groupon, Wowcher and Living Social are always supportive of running short-term campaigns with deals for their users with a 50% discount or more. Discounting online products creates a mass-leakage challenge for BT because offers can be shared virally - with no control.
"The Uniqodo team possesses a technical and commercial mindset, whilst also understanding how to develop a system or product which is truly intuitive for end users. They asked whether I had ever thought about doing a refer-a-friend scheme, and within a few weeks, had come up with a proposal to develop and support it."